CONTENT MARKETING
Are you focused on launching a new product or building an entire brand in the public eye? Are you working to expand the reach of your company’s website and social media channels while positioning yourself as a thought leader in a specific field? Professional content marketing will help. Are you attracting new users, retaining existing ones, and increasing the interaction rate between the desired target group and a brand even more? Again, great content marketing helps to achieve this. As an experienced content marketing agency, Tonka develops effective campaigns for every desired subject – and elevates our clients’ online communication to the highest level, earning our place as one of the leading content marketing agencies.
CONTENT-MARKETING
Your content marketing agency in Berlin
Online communication at the highest level
Content marketing is a fundamental practice within the field of online communication that can be leveraged to achieve a wide variety of goals. These include, but are not limited to, increasing reach and SEO optimization, generating backlinks in high-reach, prominent online media, attracting new website visitors and increasing the interaction rate with them. Establishing expert status, opinion leadership or building a community are also typical elements of comprehensive, sustainable content marketing.
What is the definition of content marketing and what does it achieve? The discipline of online content marketing ultimately serves to generate leads: Target groups are engaged and convinced of a company and its goods or services. This way, new interested parties can be reached, persuaded and committed to the company as customers with purchasing power. This is achieved by using relevant content to provide the desired target group with high-quality and especially useful information. However, B2B content marketing has also proven its worth in consolidating image and expert status. As an experienced content marketing agency, we are happy to present a few cases.
For the efforts to be worthwhile, the content must also be picked up. In addition to relevant content, this requires SEO. If you want to be competitive, you need to be up-to-date with Google and other search engine updates and current trends at all times. As content marketers, we are highly skilled in the relevant measures. It takes time, thoroughness, and expertise to regularly carry out and classify the relevant research, market analyses and optimizations be it for your website or content marketing for blogs. It is important to regularly update your text, image and video content.
This is why these operations belong in the hands of experienced content marketing agencies. We develop effective content marketing strategies for our clients, identify relevant topics and create high-reach content for all necessary and available communication channels that resonate with the desired target groups and target media. We ensure that content is not only noticed, but also stands out and is remembered.
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Content marketing as a complete solution
As a content marketing agency, Tonka provides the complete package for all relevant channels and platforms, as well as for a strong corporate web presence. We develop a solid strategy and identify high-reach media topics. As a content agency, we conscientiously research the agreed upon topics for convincing storytelling and write all the required texts to perfection for the target group – starting at the website or landing page to the direct approach to the media. We take care of outreach and personally activate our extensive network of contacts, because this is an essential part of qualified online marketing.
However, even the most modern website with the most exciting content will be lost in the vastness of the Internet if it cannot be found via Google and other relevant search engines. To claim the pole position in search engine results and be featured at the top of the listings, you need qualified SEO measures (Search Engine Optimization). This is always about the content of the website and its ability to stand out from the competition. A distinction is also made between on-page and off-page measures. As a creative content marketing agency, we provide our customers with comprehensive advice and ensure the perfect online presence.
The right content marketing strategy
The basis for a successful content marketing campaign is a clever content marketing strategy. As an experienced content marketing agency, we accurately identify the stories that resonate particularly well with the desired target groups and target media. Every company and every brand already operates in its own cosmos of topics that holds exciting stories – if you have the expertise and the eye for them. As a Berlin-based content marketing agency, we help you create captivating storytelling and a public image that will be remembered.
With a clear focus on SEO optimization, we cleverly link our clients’ core messages with exciting texts or new, interesting findings. We like to rely on data-driven measures, as these not only guarantee high-quality content, but also improved search engine rankings. As a content marketing agency in Berlin, our focus is on performance. We take a structured approach to every new topic, assess the feasibility of ideas, and scrutinize whether the effort justifies the return. We ensure that every online marketing measure offers added value for the target group and therefore profit for our customers.
Content marketing agency with vision
We organize the entire content marketing process for brands and companies in close coordination with our clients – or completely independently if so desired by our clients. As proven experts among the best content marketing agencies, we identify and develop potentially high-reach topic pieces that are perfectly tailored to the desired image, the advertised product or the company to be highlighted and its thematic world. We have numerous impressive content marketing examples from our team. As a Berlin based content marketing agency in Germany’s vibrant communications hub, we know very well that the key to success lies in preemptively knowing tomorrow’s agenda whilst plotting the course for our clients’ positioning today.
As a content marketing agency, we have an extensive network of contacts. Our communications team maintains excellent contacts with editorial offices ranging from specialist magazines and news agencies to the consumer media. This enables us to place content across the board in relevant media that we have previously identified as such with our clients. As content marketing experts, we know how to bring a company’s products or services closer to a broad or specific target group at all times. And to place topics in the public eye exactly where they will achieve the maximum effect for our clients. In addition to a large number of media reports, as a content marketing agency, we also ensure that valuable backlinks are placed in the content. This guarantees a substantial increase in attention and traffic.
Flexible content marketing without the risk
As a content marketing agency, Tonka offers two options that are particularly attractive for companies and brands: Firstly, customers can book our content marketing at a fixed price. This option is particularly attractive if a budget needs to be precisely fixed before the project begins. The scope of your content marketing is defined in detail in advance and implemented with precision by us as a content marketing agency. On the other hand, we offer a flexible variant in which clients only pay for results. This means that all the evidence we provide for our content marketing within the agreed period of a campaign (e.g. the number of backlinks created in a certain period) will be invoiced.
We see ourselves as a full-service agency and can respond flexibly to our customers’ wishes at any time with our team of experts. If required, we combine existing content marketing measures with related disciplines such as social media marketing or content creation – always at the explicit request of our clients, of course. The Tonka Studios design team has expertise in all current formats and trends. We can respond flexibly to our clients’ wishes and create high-quality reels, logos and much more. We offer reliable support because not only do we think ahead, but also act accordingly. As a content marketing agency, we take our clients’ websites to the next level.