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Influencer marketing

We connect brands and influencers! As a Berlin-based influencer marketing agency, we have a large network of successful influencers and bloggers covering a wide range of topics. We identify the right social media protagonists for our clients, who share the desired messages with their followers in an authentic and targeted manner. With skillful influencer marketing, we integrate exciting stories and brand-related messages where the target group is most receptive to them. As an influencer marketing agency, we arouse the desired emotions with our campaigns – and not only create loyalty to the brand, but also ensure interactions that pay off.

Influencer marketing

Wir bringen Marken und Influencer:innen zusammen! Als Berliner Influencer-Marketing-Agentur verfügen wir über ein großes Netzwerk bestehend aus erfolgreichen Influencer:innen und Blogger:innen zu den verschiedensten Themenbereichen. Für unsere Kunden identifizieren wir die passenden Social-Media-Protagonist:innen, die die gewünschten Botschaften authentisch und zielgerichtet mit ihrer Followerschaft teilen. Mit geschicktem Influencer-Marketing binden wir spannende Geschichten und markenaffine Botschaften dort ein, wo die Zielgruppe offen dafür ist. Als Influencer-Marketing-Agentur wecken wir mit unseren Kampagnen die gewünschten Emotionen – und stellen nicht nur die Bindung an die Marke her, sondern sorgen auch für Interaktionen, die sich auszahlen.

Your influencer marketing agency

Effective advertising through personal recommendation

An influencer marketing campaign uses the high profile of popular accounts on social media platforms such as Instagram, TikTok, Facebook, or YouTube to present products and brands to the desired target group. Social media stars with a large following can reach an impressive number of people via their accounts. And, as brand ambassadors, they can draw attention to products or services in a targeted manner. They are particularly convincing to the target group, as they are usually highly trusted in their subject area. This is where we come into play as a Berlin-based influencer marketing agency and successfully connect brands with the right personalities.

When an influencer makes a recommendation, it is as if a friend has given good advice. Such a message is credibly received by the end customer. The two biggest advantages of influencer marketing and B2B influencer marketing are therefore the targeted promotion of a specific topic area and the effective brand recommendations by trusted influencers. Another advantage is that there is a suitable personality for every budget: Influencer marketing costs always depend on awareness, topic, and reach. And on a good influencer marketing agency. This also makes it attractive for small start-ups and companies with tight marketing budgets.

With the support of an influencer marketing agency, brands can reach the relevant target group exactly where they are. The successful implementation of an influencer campaign requires a high level of industry knowledge in order to keep up with the fast pace of social media. It also requires a clean, clear strategy – and this proves why this form of online marketing always belongs in professional hands. This is because the published content must meet certain legal and content-related conditions, which requires deep knowledge and experience. Influencer marketing for companies should therefore always be planned by a professional agency.

As a blogger relations and influencer marketing agency, we provide bloggers, vloggers and social media stars who are a perfect fit for our clients and the desired corporate goals. We attach great importance to ensuring that the product and brand are in a harmonious, suitable relationship with influencers. This is the only way to achieve the best possible results with a campaign. We specialize in developing influencer marketing campaigns and collaborations that are authentic and convincing, and therefore effectively establish a brand image.

Blogger Relations·Branded Content·Facebook·Instagram·TIKTOK·YouTube·

Blogger relations: Only with an influencer marketing agency

Nowadays, successful bloggers or influencers achieve a tremendously high reach – often more than traditional media, especially among the coveted, younger target groups. With their content, bloggers focus on specific topics, such as their hobby, their job, or their experience in a specific field. They usually act as role models on social media. Followers experience the connection to influencers as close and as a form of interaction that is personal and authentic. So much so that the audience begins to empathize with the bloggers and influencers. This is where we come into play as an influencer marketing agency, because a product recommendation by bloggers and influencers will positively influence a purchase decision.

 As an agency for influencer-blogger relations, we manage all communication and coordination between companies and influencers or the associated management. We focus on accounts and blogs with a considerable reach. These can be protagonists with a very large reach on their own, however, micro-influencer marketing is also effective, as a small following often receives the content presented much more intensively and in a more targeted manner. In order to initiate effective blogger collaborations, the experts at our influencer marketing agency analyze relevant websites and social media channels and build up a close relationship with brand ambassadors.

Branded content: a great appearance thanks to an influencer marketing agency

Branded content draws attention to a brand or product unobtrusively. One example of this exciting form of social media marketing are informative do-it-yourself videos in which a manufacturer’s products and materials are used without being explicitly advertised. This is therefore not direct advertising, but indirect and effective product placement, where the particular appeal and effect lies in the fact that the features are automatically focused due to the involvement of the product. This allows a product to prove itself in a tangible way and builds credibility. As an experienced influencer marketing agency, we know what needs to be considered.

Above all, branded content helps to build a company’s image and attracts the attention of a specific target group to the product or message. Needs-oriented information binds interested parties to the brand – brand awareness is created through the presentation of informative added value. As an influencer marketing agency, we determine precisely how to place branded content on all digital channels and achieve the desired corporate goals. We also monitor and evaluate all campaign steps to ensure that the company’s goals are always achieved.

Facebook: A must for influencer marketing

Every month, more than 3 billion people worldwide use Facebook (January 2024, source: Statista) – making this channel the leader in the field of social media. This means that advertising on this platform is essential for companies. Influencer marketing can have a particularly strong impact there, as the posted content spreads organically. A good post is “liked”, commented on, shared and thus reaches even more people. According to studies, the engagement of a sponsored influencer post is almost seven times higher than when companies advertise themselves.

In social media marketing, we work exclusively with verified Facebook accounts and thus achieve the greatest possible attention. We find the right Facebook influencers to reach a product-relevant target group with viral content and get your company talked about. If required, the experts at our influencer marketing agency can also produce relevant content that is platform-specific and offers real added value, and not just in written and spoken form. With our experienced design team at Tonka Studios, we deliver appealing graphics, logos, and reels that convince the desired target group.

Instagram: Effective impact through influencer marketing

With its diversity, Instagram influencer marketing offers enormous scope for implementing effective sales strategies – and even the opportunity to cooperate with so-called “micro-influencers”. Although these have a smaller following, the engagement of the followers is usually greater. Micro-influencer marketing is therefore a highly attractive tool. In addition, advertising strategies can be implemented as part of an influencer marketing campaign even with a small budget – an exciting opportunity for small companies or start-ups, which we support just as passionately as an influencer marketing agency.

Product placement on Instagram can be implemented as an image post, video post or as a story with a link to a website. We deliver social media influencer marketing that is perfectly tailored to your needs and objectives. As an influencer marketing agency, we can also think big and expand the strategies depending on your budget. This platform, which has up to 2 billion users worldwide every month (January 2024, source: Statista), offers countless exciting opportunities. If required, we can work with the Tonka Studios design team to provide additional visual content for the planned campaign.

TikTok: Hitting the big time with influencer marketing

With around 1.6 billion monthly users worldwide (January 2024, source: Statista), TikTok is now one of the most important social media networks. The protagonists of this platform are influential and can achieve pop star status, and not just among the younger target group. TikTok focuses on short videos with a wide variety of content – from challenges and pranks to recipes and everyday situations. The content on this platform is primarily in a vertical, selfie-like format. It therefore comes across as authentic, and the influencers often appear even closer than on other social media channels.

TikTok became known primarily for its self-shot, seemingly intimate music and dance videos that invite people to join in and imitate. Fashion, lifestyle, environmental issues and news are now also being covered on TikTok, which companies are successfully taking advantage of. As a creative influencer marketing agency, we develop the right strategy and produce the right content to stand out with the product-relevant target group. If required, we support influencer campaigns with the creation of high-quality videos and other visual packages. Our Tonka Studios design team responds quickly and creatively to our clients’ needs, creating consistent visual assets for a compelling TikTok presence. 

YouTube: Only under the direction of an influencer marketing agency

YouTube has long since developed into a much-used alternative to television. Around 2.5 billion monthly users (January 2024, source: Statista) clearly demonstrate why influencer marketing is so important for companies and brands on this platform. YouTube influencers with a wide reach can be found in every conceivable subject area, integrating product placement in the form of presentations or reviews on their channels. Well-known YouTubers are celebrated as online stars and therefore have a huge influence on their subscribers. This is why sample-based cooperations are an especially effective tool, where products are not explicitly the topic, but can be seen as a kind of constant companion over a longer period of time.

As an influencer marketing agency, we are specialists in the placement and implementation of effective YouTube product placements that are authentic and have a positive impact on the brand image. We manage and accompany the entire process through to monitoring the reactions. Based on your company and sales goals, we find the perfect cast and the right YouTube channel to reach the desired target group.